Enda means “Go!” in Kiswahili—a powerful call to action heard at the finish line, on the track, and in every moment of triumph. It captures the spirit of movement, ambition, and the relentless pursuit of greatness.

Enda merges world-class design with Kenyan heritage to craft high-quality, ethical, and sustainable products. Built for changemakers and everyday heroes, Enda empowers those who are always in motion.

Founded in Kenya and now proudly part of NVH Studios, Enda is expanding its global footprint while staying true to its roots: unlocking natural potential and inspiring greatness through African design and innovation.

To celebrate this journey, enjoy 20% OFF applied automatically at checkout or use discount code FEST20.

Sign up Here
Get early access to new arrivals, discounts, and all things Enda.